Some festivals are bucking inflation by keeping prices level or, in some cases, slashing them.
This summer’s first-ever Rize Festival, which is basically a rebranded V Festival and is being headlined by Liam Gallagher and Stereophonics, has cut the face-value price of day tickets to £59.50. That’s down from the £89 that fans paid last year to attend the final V Festival. Weekend camping tickets this time cost a maximum of £165, compared with £189 last year. Rize Festival is a two-day event taking place at Hylands Park in Chelmsford, Essex on 17-18 August, and other acts playing include Bastille and the Manic Street Preachers.
The daddy of the genre, Glastonbury, is taking a breather this year – it returns in June 2019 – but despite this, there is arguably a glut of festivals taking place in 2018, which may help explain why events are having to price more realistically. Some, to put it bluntly, were simply charging too much money: last year a number of events had to resort to two-for-one deals and other special offers to shift tickets.